Job - Market Manager | Heineken USA Inc.- Manchester - Vacancy

Job Details: 
Area of Responsibility:
*.One or more distributors in Northern New England
*.Charged with driving superior sales performance through distributors and retailers for an assigned geographic area
*.Responsible for linking the distributor management strategy with local execution in the Win and Play Markets
Key Responsibilities:
*.Annual target retail account selection and planning: Participate in the selection and planning of target retail accounts
*.Lead direct reports in the selection of accounts (where applicable)
*.Review and approve account plans
*.Ensure distributor segments all retail accounts (on and off premise)
*.Ensure distributor understands "must-win" accounts and associated objectives; agree to specific draught and packages
Annual distributor planning (strategic):Drive the planning process with assigned distributors:
*.Understand distributor policies (e.g., coverage and service)
*.Communicate Heineken USA (HUSA) objectives in the context of how distributor manages / prioritizes HUSA's brands within their portfolio
*.Outline Heineken USA (HUSA's) promotion plan
*.Communicate HUSA's on-premise agenda and brand differentiation
*.Build collaborative plans with distributor partner driving share of focus against the entire portfolio
*.Ensure commensurate levels of MBO inclusion and resource allocation
*.Communicate national and regional commercial priorities
*.Develop and communicate zone-based initiatives that support commercial priorities
*.Provide guidance on decisions that will affect distributor pricing and margins
*.Identify and communicate risks and opportunities
Incentive programs:
*.Develop and implement distributor-specific incentive programs to drive incremental performance, address market opportunities and close gaps against distributor business plans
*.Trimester plan and business review (operational)
*.Outline HUSA's plan for coming trimesters with distributor's senior leadership
*.Review prior trimester's performance and identify improvement opportunities
*.Define co-op and POS commitments
*.Identify challenges and work to find solutions
*.Follow-up with communications from HUSA national accounts teams to secure commitments and ensure appropriate understanding of expectations
*.Monthly planning and business review (tactical)
*.Assess prior month and plan for coming month
*.Review prior month's performance versus plan and identify improvement opportunities, including spend against programming
*.Ensure alignment on tactical activities for the coming month with retail sales leads
*.Lead all required internal communication
*.Follow-up with communications from HUSA national accounts teams to ensure appropriate understanding
*.POS Management: Propose POS order for distributors and allow distributor to revise
*.New products: Create plans and targets for new products
*.Provide input on SKU –level sales and QD/promo forecasting for monthly and end-of year. Utilize DOH tracking
*.Work-with planning: Understand distributor's priorities for work-withs and establish targeted number of work-withs in a given time period (e.g. 2days per month). Work with each direct report at least once-per month ..More Details » [Apply] 
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