Senior Digital Account Specialist | The Denver Post, CO, US

Job Details:
TheSenior Digital Account Specialistis responsible for maximizing performance of customer accounts and digital advertising campaigns from post-sale to renewal. The Specialist will interact with sales teams to ensure seamless digital campaign execution, providing a high-level of client service support. This person will be a key contributor of the digital revenue operations team by supporting digital sales efforts.
*.Responsible for managing the day-to-day execution of strategic ongoing digital advertising accounts and campaigns to meet revenue goals and reduce customer churn (turnover)
*.Assist in developing optimization strategies and retaining sales in the full digital product portfolio
*.Monitor campaign effectiveness and make recommendations to customers that result in effective advertiser solutions, retention, and up-sell
*.Interpret digital campaign reports and account performance data
*.Develop and provide customer focused communications on sales performance including, effectiveness, targeting and strategy
*.Monitor digital campaigns across markets to identify opportunities to increase market share
*.Support and adhere to digital revenue operations processes, policies, procedures and standards of performance
*.Liaise with web production, sales, marketing and analytics regarding planning and prioritization to assist in execution of the campaigns
*.Work collaboratively with the sales team to recommend campaign modifications for optimal results and according to client expectations.
*.Accompany Sales on external meetings and presentations when applicable
*.Cultivate positive professional relationships with clients, vendors and internal teams
*.Support sales and management teams in responding to client requests and special projects as necessary
*.Bachelor’s degree with 3+ years interactive account management and/or online media planning and buying
*.Must have well-rounded digital product experience (PPC/SEM, SEO, Social, Display)
*.Must have previous experience in a client-facing role
*.Must be a proficient Google AdWords user
*.Demonstrated experience in analyzing and presenting data in an easy-to-interpret format
*.Knowledge of digital campaign trafficking
*.Experience in site research tools (e.g. Google Analytics, Omniture, Comscore, etc.)
*.Ability to monitor effectiveness and make recommendations that result in effective advertiser solutions
*.Ability to generate reports, business correspondence, and presentations
*.Excellent written and oral communication skills
*.Strong organizational, time management and relationship building skills
*.Ability to effectively meet deadlines, handle high production volume and work well under pressure
*.Critical thinking, problem solving techniques, decision making skills, and proactive approach
*.Ability to work independently and collaboratively as a part of a team..
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