Director Marketing - Fabry | Genzyme Cambridge - Massachusetts - USA

Job Details:
Reporting to the VP and Head, US Fabry and xLSD Marketing - U.S. Rare Diseases, this position will be responsible for developing/aligning the strategic marketing plan for the identification, diagnosis and optimal treatment of people living with Fabry disease in the U.S. The person will develop the U.S. brand strategy and tactics for Fabry and potential future drugs currently in clinical trials; provide guidance and direction on the execution of marketing efforts in the U.S. market. The individual will lead key aspects of brand management and participate in multi-functional product management, Sales, Operations, HCP's education, Patients' education, Care Coordination, Customer operations and Global Marketing teams to achieve the short and long-term commercial objectives of the Fabry programs.
Job Responsibilities:
·Manage one or more product managers
·Create and communicate a competitive integrated US marketing plan for Fabry to enhance patients' diagnoses and access to treatment.
·Work with the U.S. field and market research teams to develop and refine brand strategy/tactics.
·Develop and effectively communicate core U.S. branding, marketing messages and competitive product positioning statements.
·Coordinate the activities and resource planning of the Managed Markets, Marketing Research, Patient Advocacy, Competitive Intelligence, Health Economics, Sales Training, e-Business, Digital and Medical Programs groups to align the U.S. strategy and execution of the marketing plan; all to be planned and executed in a patient centric manner.
·Build strong relationships with KOLs, patient advocacy groups, and key customers to identify customer needs and drive commercial development.
·Demonstrate a comprehensive and proficient understanding of Fabry disease, current market dynamics and play a key role in facilitating learning.
·Have a thorough understanding of the U.S. healthcare environment and reimbursement issues related to orphan drugs.
·Decide on the optimal promotion, e-business and other vehicles to communicate brand and disease messages within organizational, regulatory and ethical boundaries.
·Lead or participate in cross-functional and cross-brand teams with Medical, Clinical, Regulatory and Global Marketing Team to drive business decisions and projects.
·Interact with Genzyme senior management on matters related to marketing strategy and strategic business development, including the introduction of new therapeutic products.
·Provide input into the development of medical education, post-marketing studies, registry, KOL and publication strategy.
·Respond and support the needs of internal and external customers. Consult proactively with Regional U.S. markets to ensure proper pull-through of messaging and marketing campaigns and sharing best practices...
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