Market Intelligence Analyst | Philips - Guildford, United Kingdom

Job Details:
The Marketing Strategy & Planning Manager has three key goals to achieve;
Existing customers; deliver focused, collaborative planning with the Business Line Managers & District Managers and proactive support to the Account Managers across all Imaging Systems modalities and to include Ultrasound and PCMS where relevant
Manage Philips socket retention by defining and operationalizing life cycle programs to facilitate this
Competitors’ customers: Working with the District Managers, National Sales Managers & Business Managers, identify competitor sockets to target for acquisition.
Facilitate commercial work teams & customer engagement strategy to develop business models to enable competitor acquisition.
Maintain IB tools in conjunction with MI to ensure relevance. Engage & steward quality IB input from account managers ongoing into the tooling.
Your responsibilities
Cross functional IB sales program to include:
Data collection and distribution of relevant programs and eligible systems in conjunction with SmartPath team
Facilitate product training on upgrade programs in conjunction with BGs
Reporting and CRM management to include asset and lead management
Execution of the sales channel model as defined in the specific IB sales programme and agreed with the BLM, to include deployment to Modality Sales Specialists, Application Specialists, CS Sales Specialists and District Account Managers or inside sales and PLS.
Develop Retain Philips & Win Competitor site strategies in parallel with the DGMs, NSMs & BLMs.
Secure internal communication around IB strategy & programmes
Central contact point for IB business
Act as liaison manager between DGM, NSM, BLM & Account Manager, Marketing and Sales Operations
Secure data base integrity
Philips IB data
Complete customer IB data
Funnel management data in CRM tool
Align with MI on use of IB data to create account specific strategies
Define financing programmes dedicated to IB activities in conjunction with Finance Manager
Ensure EOL process is maintained in conjunction with CS Admin..
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