Community Manager | Nestlé - Redhill, United Kingdom

Job Details:
The Community Manager is an exciting new role within our Marketing team. Reporting into the Head of Digital Data & Insights, you will effectively manage and grow social community(s) across multiple platforms through insight, planning, development and delivery of social content & strong community engagement. You will be a key contributor to the development of a number of Nestlé content strategies.
You will have a clear focus on how we communicate and engage with our consumers in social channels, with a strategic approach. You will be at the front line of consumer engagement, helping to broaden consumer engagement and managing communities with creative and engaging conversations with Nestlé brands.
You will be responsible for:
*. Creating, planning and delivering engaging social content to drive brand social engagement and advocacy in line with the brand’s strategy and working closely with agencies.
*. Leading social community strategy and direction, informed by brand(s) objectives & insight. Exciting opportunity to set up the channels and localise and set up local guidelines for response management and crisis
*. Using Social Listening to identify consumer behaviour & leverage insight, spot trends, recognise opportunitie s for engagement, identify appropriate platforms to leverage engagement, whilst building the bigger strategic picture.
*. Understandi ng the changing consumer landscape & championing the social consumer, providing recommenda tions and thought- leadership to the wider business, particularly Consumer Engagement Services, Brand owners, Digital & eCommerce.
*. Utilizing and collaborating with original, curated, and crowd sourced content providers; deploying content directly and in conjunction with agency partners, measuring & tracking success of content.
KPI monitoring & reporting is also a core part of the job (along with the Listening Insights) reporting on a monthly basis to the steering group for social.
We are looking for an Community/Social Consumer Engagement professional who understands the importance of social consumer interaction, you will have proven knowledge of social platforms and be passionate about social media. This individual also needs to be driven be a focus on consumer driven insight, demonstrate an understanding of, and experience in applying consumer insight.
You will have demonstrable experience of journalistic or copy writing skills with a proven track record of being able to build high levels of engagement in social communities. You will be experienced in showcasing how & why specific approaches are used with social media and pro-actively identifying and leveraging content opportunities.
You will have strong leadership and team skills with a successful track record of communicating & influencing at all levels of the business.
What you need to know
We have a friendly and supportive team and a coaching and mentoring environment with real opportunities for future development and progression – this really could be a move towards the exciting career you’ve always wanted.
Nestlé has an excellent benefits package which includes, for this role, a competitive base salary, private medical cover, a competitive pension.
The closing date for this role is 4th July 2016. We will be considering applicants as they apply, so please don’t delay in submitting your application...
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