Product Marketing Manager – Sequencing | Thermo Fisher Scientific Bangalore, India

Job Details:
Key Responsibilities and Accountabilities :
Focus: Category Management
*.In conjunction with the Regional Marketing Manager, responsible for achieving financial and market success in the region for sequencing product portfolios and providing region-level line-of-sight visibility (local pulse) to WW platform and Market Development.
*.Manage Region market performance—short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required in conjunction with Regional Marketing Manager, sales leadership and RMD team.
*.For assigned product portfolios perform detailed analysis and routine reporting of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned. Work with regional marketing manager to recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate
*.Optimize Region pricing in collaboration with Marketing Manager, RMDs, and sales leadership
*.Plans and executes Region- and country-level NPIs, price actions, upgrades and obsolescence of existing products
Focus: Region Segment Campaigns and New Product Launches
*.For assigned product portfolios work with regional marketing manager and RMDs on the adaptation of global campaigns and programs for execution in the region to establish strong customer and category positions including:
*.Country program adaptation and execution
*.Local communications deliverables, web content and translations, support center preparation to support campaigns
*.Industry and customer events
*.Region industry relationship management
*.Channel execution planning
*.Internal regional campaign set up and communication to sales, Field Application Specialists, Field Service Engineers, Customer Service, Technical Support and Technical Sales Specialists
*.For assigned portfolios, responsible for working with regional marketing manager and RMDs on new product introduction/ launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launch
*.Develops and implements local sales and competitive response for campaigns and programs
*.Execute programs and activities to support Life Technologies channels, including events, dealers, sales and sales centers
*.Sales Training delivery
*.Consistent tracking and analysis of region market performance
*.All campaigns executed on time and on strategy
*.Co-ownership with marketing lead of NPS for region
*.PV1, achievement of A and A+ targets for NPIs
Advertising Management-Manage the placement of agreed advertising communications for both print and digital media
Sales Support– Supports the marketing requests of the regional sales team. Responding to requests in a timely manner.
Any other related tasks with are deemed relevant to the role
Key Linkages:
*.Regional Marketing
*.Regional Marketing Development
*.Digital Marketing
*.Product Management
*.Entire South Asia Organization
*.Benefits as per country of employment..
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