Display Marketing Manager- Amazon -Mumbai, Maharashtra, India

Job Details:
The successful candidate will be data-driven with a proven track record of driving growth. He/She will design and execute traffic channel strategies and programs to acquire new customers.
The overall traffic and customer acquisition team is responsible for acquiring quality traffic (internally from amazon.in and externally), converting traffic to customers and driving action. Additionally, the team will focus on unblocking marketing initiatives that prevent increased customer conversion within these pipelines as well as developing a strong pipeline of customers interested in streaming video. This team will also work closely with the other Amazon India teams like retail, marketplace, Kindle, etc.
Help create the future of Indian digital entertainment with Amazon.
The role’s responsibilities include:
· Setup and scale performance Display campaigns on networks such as GDN and maximize ROI of these campaigns.
· Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI.
· Partner across finance, technology, and creative teams to plan, test, optimize, and grow display campaigns.
· Innovate and implement test and learn strategies throughout the funnel. Monitor the effectiveness of campaigns and implement ongoing improvements
· Stay abreast of new tools, trends, and best practices in Display advertising and search; evangelize them throughout Amazon IN
· Work with Amazon Display teams across the world to experiment and share success stories from other Amazon properties
· Proactively share and learn best practices from other Amazon display teams in India and across the world
Basic Qualifications
*.Proven experience in traffic generation, managing and optimizing display performance advertising for a B2C internet business. 5+ years of direct marketing work experience.
*.Deep knowledge of Indian Internet industry· Deep knowledge of the display advertising eco-system including hands-on experience with GDN, programmatic buying, social media and re-targeting
· Must be highly analytical, with a sound grasp of performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of scale.
*.Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs.
*.Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial. Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time.
*.Relentless customer focus and obsession
*.High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision.
*.Collaborative working style. Must work well in a team environment including internal teams such as Finance, Category teams and external teams such as agencies.
Preferred Qualifications
*.Experience in the Media Industry preferred.
*.Experience in leading traffic/acquisitions for a subscription/opt-in service is preferred.
*.Knowledge of digital video landscape, including solid understanding of digital video..
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