Assistant Brand Manager, Lager | Diageo Lagos, Nigeria

Job Details:
*.Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
*.The emergence of new Competition both nationally and regionally in the Lager Category in Nigeria has led to a significant shift in commercial emphasis.
*.This role is important to establishing Nigeria as the #1 Beer Market globally.
*.This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.
Role Metrics
*.Financial:Support the Lager team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities. .
*.Complexity:Work across all Nigeria to drive growth and profitability and to deliver market share
*.Leadership Responsibilities:The role holder will work with the other members of the Lager Team to deliver the Big Ideas/Growth Drivers initiatives for the entire Lager portfolio (Harp, Dubic, Satzenbrau among others)
Purpose of Role
*.Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
*.Translate strategy into action by defining and implementing the Lager Strategy to achieve or exceed targeted NSV, Market Share and Volume objectives for Guinness Nigeria plc while managing A&P investment to plan.
*.Work closely with the Marketing Manager, Lager Team, and other Consumer Connections & Customer Marketing teams to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.
Top 3- 5 Accountabilities
Play a supporting role in the following activities:
*.Support the development of GAME Plans for Lagers in Nigeria and the execution of all lager brands initiatives.
*.Brand and Commercial execution including evaluation of big ideas/Growth Drivers initiatives for the brands.
*.Significant contact with advertising agencies in the development of brand communications
*.Significant contact with cross-functional teams e.g. Sales, trade marketing, procurement and suppliers of marketing services in the delivery of brand initiatives
*.Management of 3rd Party Goods and Suppliers with procurement.
*.Maintain business critical controls and compliance documentation and adhering to smart brand approvals in accordance with the Diageo policy.
Qualifications and Experience Required (Max 5 – 8 key requirements)
*.Bachelor’s Degree/Higher National Diploma (Minimum Second Class Lower or Lower Credit)
*.Minimum of 2 years’ experience in a blue chip FMCG company
*.Project management certification will be an advantage
*.Strong interpersonal skills to build good working relationships across all functions and markets
*.Convincing Personality, good planner, self –starter and committed to results
*.Good communication and presentation skills
*.Commercial acumen,confident,enthusiastic and persuasive..
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