Enterprise Marketing Manager at OpenDNS - Cisco San Francisco, CA

Job Details:
Role and Responsibilities
The Senior Marketing Programs Manager is a dynamic role for a creative, results- driven B2B marketer. This is a high visibility role that is perfect for someone who is excited to take advantage of OpenDNS’s growing leadership position in the $100B Internet security market. The Marketing Programs Manager will create powerful, demand- generating programs, and deliver our message in new and exciting ways using modern B2B tech marketing tactics.
● Build and manage team ode marketing managers responsible fro revenue focused programs.
● Develop compelling demand generating campaign concepts for our audience of Enterprise companies and IT Security professionals.
● Copywriting for emails, website updates, and marketing collateral.
● Landing page creation and testing for demand generating campaigns.
● Manage media partners to support campaign objectives.
● Plan, promote, and execute events online and in the field.
● Work with internal subject matter experts to develop content to fuel your campaigns.
● Run and optimize paid search, display and content syndication ads.
● Orchestrate content promotion activities across marketing tactics (social networks, paid search, content syndication, blog, display, field, web and email).
● Database email marketing to existing market segments.
● Maintain and improve upon lead nurturing content.
● Provide reporting on all marketing campaigns.
Minimum Qualifications
● Bachelor’s degree or equivalent.
● 10+ years of marketing or related experience.
● At least 5 years of B2B tech marketing experience with a focus on lead generation.
● Experience marketing technical solutions to IT buyers, preferably IT security solutions
● Exceptional writer and creative thinker.
● Strong understanding of salesforce.com, particularly the lead and campaign objects.
● Strong understanding of marketing automation (Marketo) best practices.
● Able to thrive in a fast paced, dynamic environment.
● I know we already mentioned it, but you really need to be a strong and creative writer.
Desired Skills
● Knowing basic HTML skills will be very helpful.
● You are the most clever, funny, intelligent and witty of all your friends.
● You are able to define what it means to win, and then you do whatever it (legally) takes to win...
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