Jul 20, 2016

Associate Marketing Director | WebMD London

Job Details:
Overview:
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status
Responsibilities:
Key responsibilities:
*.Build WebMD Global’s profile across the industry
*.Plan and implement marketing communications using internal and external resources for WebMD Global
*.Generate demand for WebMD Global services through a proactive B2B marketing approach
*.Work proactively to support sales teams
*.Build multi-channel marketing programs and plans to achieve desired objectives
*.Create a regular flow of content for external release and sales collateral i.e. capabilities presentations, case studies, newsletters, press releases, white papers, video content, event support materials, etc.
*.Maintain and update existing sales and marketing collateral on an ongoing basis
*.Proofread and edit marketing copy
*.Work proactively with internal teams in New York to achieve desired objectives through marketing project management and creation of compelling messages and materials
*.Coordinate with in-house business intelligence and product teams to support global marketing efforts
*.Author and submit award entries as required
*.Support in-house training efforts as needed
*.Prepare regular reports and evaluation of marketing efforts
Skills and capabilities:
*.Proactive, with a strong sense of self-direction
*.Strong interpersonal skills
*.Ability to engage key internal stakeholders to achieve objectives
*.Creative thinker, with an ability to use both data and intuition to inform decisions
*.Excellent communicator – both written and verbal
*.Detail-oriented and deadline-focused
*.Able to lead work with outside vendors where required
*.Inquisitive and willing to evaluate/change current processes if identified
Qualifications:
Requirements:
*.5-7 years of related work experience, preferably in a healthcare B2B environment
*.Marketing degree, Diploma in Marketing or equivalent B2B experience
*.Experience in a global marketing role
*.Demonstrated ability to support sales teams
*.Ability to define data needs and manage, interpret and present data
*.Proficiency in Excel, Word and PowerPoint
*.Proficiency in Adobe Create Suite..
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