Marketing Executive (Editorial) | Chope-Singapore

Job Details:
The Marketing Executive (Editorial) reports to the User Acquisition Manager and will be a key figure in Chope's voice, content, and style. They will be required to produce Chope editorial content for a range of channels, including our site, app, and marketing emails. In addition to their writing responsibilities, they will be expected to take on the conceptualisation, planning, and execution of group marketing emails, as well as various other online marketing campaigns. Finally they will also be expected to work hand in hand with all other departments to ensure the success of the company.
Responsibilities
*. Develop marketing editorial content for Chope's website, app, direct marketing emails, and other ad hoc requirement s (e.g. press releases, banners, posters)
*. Conceptualis e and create graphics, as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDMs)
*. Maintain current relationships with partners and clients, and offer appropriate support where needed
*. Assist in the conceptualis ation and formulation of campaigns for Chope’s various advertising channels, both online and offline
*. Initiate and track advertising campaigns, providing detailed reports and analysis after the conclusion of each campaign
*. Assist in managing Chope’s various social media platforms, including the development of content and analysis of reach and conversion
*. Work closely with the UA Manager to improve and grow Chope marketing initiatives
Desired Skills and Experience
Skills, Experience & Traits
*. Able to write persuasively and eloquently in English
*. Able to understand, explain, and write in the 'Chope voice'
*. Able to meet tight deadlines and produce creative work with quick turnaround
*. Basic computer literacy in Microsoft Windows and Office suite of software
*. Basic knowledge of HTML, particularly in formatting tags
*. Proficiency in Adobe Photoshop or a similar alternative software
*. Analytical, detail- oriented and conscientiou s
*. Independent and result- driven mindset
While not required, the following skills/experience will be favourably considered
*. Existing user of the Chope app
*. Passionate about the food and beverage industry
*. Experience with creative writing
*. Experience in digital marketing..
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