Digital Marketing Manager | The Foundry - London, United Kingdom

Job Details:
The Role
Reporting directly to the Head of Marketing, the Digital Marketing Manager will be responsible for recommending, developing, implementing and measuring online marketing strategies and programs. In addition to implementing strategies to drive revenue, this person will also be responsible for improving the effectiveness of online lead generation programs and continually reducing the cost of customer acquisition.
The Digital Marketing Manager will work closely with the extended marketing team, as well as sales and product management. Additionally, this individual will be responsible for managing a team of digital marketing executives. Strong analytical, project management and team leadership skills are required.
Location: London, United Kingdom
Salary: Grade 6 £60,000-65,000 per annum
Benefits: Comprehensive Private Medical and Healthcash Plan, 25 days holiday per annum
Pension: Employer matching up to 5%
Date Posted: 24th June 2016
Closing Date: 22nd July 2016
The Responsibilities
•Develop and implement digital marketing strategies across web, social, community and outbound channels.
•Effectively managing the relationship with best-in-class digital agencies.
•Focus on e-commerce - this role will be measured by online sales, e-commerce volume trends, and conversions.
•Continually explore and research new online marketing channels and techniques to ensure The Foundry is leveraging best practices and implementing the most cost-effective digital marketing strategies.
•Implement techniques such as progressive profiling to target leads with the appropriate content and quickly identify highly qualified prospects during the lead nurturing process.
•Develop, implement and manage inbound marketing strategies that optimize website and online content, improve Google search rankings for selected keywords (SEO), and continually improve the effectiveness of PPC, display networks, social media activity and blogs.
•Work with marketing communications to dramatically increase presence on LinkedIn, Facebook, Twitter, YouTube, Google+ and all other social media platforms.
•Develop outbound marketing strategies that continually improve the effectiveness of email marketing campaigns.
•Liaise with marketing communications and graphic designers to successfully execute and manage online marketing campaigns.
•Measure all online marketing activity by developing and implementing program metrics and reporting procedures to track and steadily improve program effectiveness and program ROI.
•Ensure good integration between marketing automation and sales automation solutions to maximize the productivity of the inside sales team.
•Communicate online program results within the company and educate senior management and product teams on digital marketing results and trends.
•Collaborate with the IT group and website developers to implement technology enhancements needed for marketing programs.
•Nurture, manage and grow a team of dedicated digital marketing professionals.
The requirements
•5-7 years B2B digital marketing experience in fast-paced environments; preferably for a SaaS company.
•Demonstrated expertise and experience with SEO, PPC, social media and online display.
•Experience with marketing automation platforms...
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