Digital Content Manager | iHeart Media, Inc. Dallas, TX, USA

Job Details:
Responsibilities
*. Oversees the planning, development and acquisition of content for online sites, a discrete portion of online sites, or an assigned market segment.
*. Creates, enhances, and sets the direction and tone of online content.
*. Identifies additional markets.
*. Creates measurable demand generation campaigns that drive traffic to iHeartMedia’s websites.
*. Owns all aspects of demand generation, acquisition and online marketing, including landing pages, advertising (display, retargeting, mobile, in-app and other advertising); ensures quality.
*. Collaborates with Marketing, Operations, Sales, support and senior management team members to shape goals, strategies and tactics.
*. Devises unique, creative ideas for new features, content and enhancements that advance objectives and strategic plan.
*. Evaluates, selects and manages outside vendors as appropriate, including direct marketing agencies, email providers, list brokers, etc.
Qualifications
*. Proficient in Microsoft Office suite, social networking platforms, Google Analytics, Hubspot and Salesforce or similar tools
*. Ability to learn news systems quickly
*. Highly proficient in digital content including websites, social media, blogs and mobile/tablet applications, video, etc.
*. Experience with serving and supporting a sales team
*. Demonstrated excellence in demand generation marketing
*. Excellent oral and written communication skills; proven writing, editing, proofreading and copywriting skills
*. Excellent project management skills; strong attention to detail, and high work standards
*. Ability to work independently and collaboratively with a matrixed team
Work Experience
*. 5-8 years of work experience in Marketing
*. Samples of demand generation marketing and/or online sites
*. Media experience preferred
Education
*. Bachelor’s degree preferably in Marketing, Journalism or Communications
Certifications
*. None required
Location: Dallas, TX: 14001 N Dallas Parkway, Suites 200 & 300, 75240
Position Type: Regular..
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