Digital Brand Manager | Opel - Ireland

Job Details:
Knowledge and Experience
*.Third level Marketing degree essential with additional qualification in Digital Marketing
*.
3-5 years’ experience in marketing, specialising in Digital / Social Media
*.
Highly skilled in Microsoft Office Applications, Social Media Publishing/Listening /Analytical tools as well as Google Adwords/Tagging/Analytics
*.
A logical ability to interpret and report on performance data
*.
Experience in other Marketing/Digital related software packages an advantage e.g. Wordpress, Photoshop, Illustrator
*.
Highly focused, self-motivated and results orientated
*.
Strong interpersonal skills, particularly the ability to work well in a team, build relationships and communicate effectively
*.
Good project management and time management skills essential, where prioritisation of tasks will be key
A good interest in cars/motoring would be preferable
Primary Role:
*.Managing the implementation of the Digital Marketing Strategy for Opel Ireland
Digital:
*.
Manage the implementation of PPC and Display in line with Brand & Dealer campaigns across carlines, including copy creation, tagging and analytics.
*.
Manage content for brand and dealer websites including model year changes, new launches, campaigns and news, ensuring relevance for keyword ranking
*.
Manage Social Media content (Facebook, Twitter, Instagram, LinkedIn and YouTube) in line with overall Comms plan and strategy for engagement
*.
Have the ability to interpret and develop concise reports from Digital and Social Media analytics, media plan performance data, and understand it in the context of the bigger picture for the overall brand strategy
*.
Attend relevant Digital, Social Media & European team conference calls
Campaigns & Events
*.
Localise Brand TV and Digital in line with market requirements
*.
Implement Dealer Network Advertising Campaigns through Digital, Press, Radio, TV, POS and CRM channels
*.
Develop and proof brochures & prices guides for the full vehicle range for model year changes and updates
*.
Implement Opel PR events, Sponsorship and CSR projects when required as part of the Marketing team
*.Managing dealer network marketing related communications inbound and outbound
*.Monitoring competitor activity
*.General budget admin duties (purchase orders and invoice processing)
Salary
*. €40-45k(depending on experience)..
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